Press "Enter" to skip to content

Posts published in “2003 August”

Magazine shoplifting goes high-tech

Brief by Central Staff

Publishing – August 2003 – Colorado Central Magazine

As magazine publishers, we suppose we should be concerned about a new form of theft: “digital shoplifting.” Currently, it’s a concern in Japan, where magazine publishers have launched a publicity campaign against it.

How does it work? You’ve seen those ads for cellular telephones that can take and transmit pictures. People use them to photograph magazine pages, rather than buy the magazines.