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Posts tagged as “Vail Sale”

Vail Trust may be sacred, but is it responsible

Letter from S. Voynic & L. La Rocca

Vail sale – March 1997 – Colorado Central Magazine

Vail Trust may be `Sacred,’ But is it Responsible?


We were touched by the Vail Resorts’ full-page ad, titled “A Sacred Trust,” which appeared in regional newspapers Jan. 7. Vail Resorts’grand plans seem to include “improved facilities and an improved network of high-speed lifts, interchangeable lift tickets, and innovative marketing programs,” and all the other gimmicks designed to squeeze more money out of skiers. We note that social responsibility, however, does not seem to be a part of the Sacred Trust.