Essay by Tom Lynch
Outdoor Recreation – July 1997 – Colorado Central Magazine
Most of us, if we watch much TV, have seen the Coors Light “Tap the Rockies” commercials. A shot of snow-capped peaks appears. Then the forms of several young men and women, vastly over-sized, loom above the mountains. They are engaged in a sporting activity — tossing a football or Frisbee — and, of course, drinking Coors Light.
The message of the commercial, in addition to the obvious plug for the brew, is that the vast Rocky Mountains are really just a big playground.