Main Street’s new strategy: the K-9 Corps

Brief by Central Staff

Retailing – February 2000 – Colorado Central Magazine

Certain of our smaller merchants are apparently at the leading edge of commerce. Not because they are operating on the Internet, but because they bring their pets to work.

An article in a recent Wall Street Journal explained that “In the holiday shopping season of the Web, the mall, and the sprawling national chain, cute pets are a sales tactic that still works wonders for small retailers.

“Most big chains prohibit pets on their premises, giving the small store a potential advantage with animal lovers….”

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