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Not the greatest slogan: Colorado as it used to be

Brief by Central Staff

Marketing – December 2007 – Colorado Central Magazine

As developers run out of land along the Interstate 70 corridor in the Colorado mountains, they have looked to the north, and Granby in Middle Park has caught their eyes in recent years.

More than 5,000 nearby acres have been divvied up for weekend homes for buyers wanting “Colorado as it used to be.”

We have some knowledge of that part of Colorado, as the Central management lived in nearby Kremmling from 1974 to 1978.

While there were some merits to “Colorado as it used to be,” we seriously doubt that contemporary home buyers want to spend winters under a haze of smoke from the tepee burner at the local sawmill, or go through the operator for every long-distance call (Hot Sulphur Springs, Grand Lake, and Fraser were all long-distance then) on their party lines. Also, we suspect they might want fresh produce in the winter, and wonder how they’d respond to stores selling only basics (underwear, towels, pants) and offering inventory three or four years old with almost no options in color or style, for three times what the same merchandise would cost elsewhere.

And we doubt that “Colorado as it used to be” would have an indoor soccer field, although the modern Granby recently had a ground-breaking for one, complete with turf and covered with a roof that resembles Denver International Airport.